Philip Morrisphotos by Ana Kostić
Best is a very well established brand in Serbian market, and the second best selling brand. They wanted to enlarge their portfolio by adding a new format. At the same time they wanted to differ from the master brand.
We had several approaches to the problem. The one that was chosen was creating a delicate diamond like shape in order to emphasize the delicacy and quality of the taste, which was necessary in order to obtain the predominantly female market.
Different colors are suggesting different tastes and aromas.