Birano

Frozen fruits, fruit preserves and dried mushrooms

photos by Ana Kostić

Problem

Strela funghi is a producer of the different types of mushrooms and exporter in bulk packages on the Italian market. They wanted to create the brand that is able to raise the profit margin of their product, and in the same time to offer a new variety of products to the local markets, as well as selected and specialty food European buyers.

Solution

We named the concept New York, since we were inspired by the Deli culture of the Big Apple. “Birano” is the name that we gave to the product, because it has international appeal, is easy to spell, and has the domestic meaning “hand picked”.
This way we served the “had picked” products in the refined manner.

Logo Birano

Package

Package Birano
Package Birano
Package Birano
Package Birano
Package Birano
Package Birano