Classic

Classic

photos by Ana Kostić

Problem

Classic made it’s first appearance back in 1984.
It didn't take long for Classic to become a brand icon and best selling cigarettes brand owned by Phillip Morris International. They needed to update and refresh the design. We were truly honored by that assignment.

Solution

We redesigned the logotype with an idea to make it fresh and contemporary. We managed to make the whole package optimistic and bright through distinctive colors and minimal corrections. The colored rectangle, consisted out of different tones of the same color, gives each package the unique and up-to-date looks.

Package

Package Classic
Package Classic
Package Classic
Package Classic