Culinaria

Sajam fine hrane

photos by Ana Kostić

Problem

Serbian food companies have exceptional food quality but also real life problems with presenting their products to the wider audience of foodies and food buyers from all over the world. Instead of going "somewhere there" the organizers invited them to come to Belgrade and see the quality and variety of Serbian food products for themselves.

Solution

We suggested the name Culinaria as well as total identity for this event. Our goal was to give the feeling of the eating experience to the viewers. The one you're faced with just before you sit down to the table. What is going to be on the table is left to imagination of spectator. The event featured the cream of Serbian fine food producers and in financial terms most of the exhibitors expressed their decision to come back the next year.

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