Heraphotos by Ana Kostić
Dhalia is the biggest and the oldest producer of home care products and cosmetics in Serbia. They wanted to introduce a new range of products in economy class, because they had only expensive products until that point.
We analyzed the competition and their retail presents, and explored the possibilities for creation of the brand that is able to cross categories. We created the fresh, contemporary and appealing look that communicates good quality for the good price, and secondly all other “musts”, such as freshness, youngness, happiness, etc.