The Problem

Libertas is one of the leaders in the production of fruits and vegetables. Successful partnerships with European distributors such as the British TESCO has brought this dynamic company to the idea to launch its own brand line of frozen products. Given the large number of already existing producers and brands on the market, we were commissioned to come up with a unique packaging design that will attract potential customers and provide them with a sense of confidence. In this way would provide them with a feeling that they are buying a modern brand that knows exactly what a contemporary customer needs.

The Solution

With the combination of sleek white spaces and bright, modern colors followed by suggestive photos, we managed to develop a dynamic package that really stands out once placed in frozen food aisle.