Rakija Barphotos by Ana Kostić
Rakia Bar made this liqueur using slivovitz brandy and extract of the fresh fruits - raspberries and cherries. The existing package wasn't communicating to their audience so they needed new approach and new brand identity.
Malena got redesigned in order to combine the vibrancy of fruits with sharp taste of brandy. Result is long, dark and seductive appearance of this drink that hits the edge with both, taste and looks.