Serbian Orthodox Church in Australia and New Zealand
Wine Label Designphotos by Ana Kostić
Serbian Orthodox Church has produced two wine varieties from their own vineyards in Australia. The names Old Kraishnik and St Tryphon was given to the wines. They needed differentiation point through label design and distinctive identity. Also, the provenance needed to be shown as well as ownership of the producer. Client needed to combine institutional iconography with mundane elements which can attract more than just members of The Church.
Combining modern typography and illustrations from the middle age frescoes provided to us by Bishop Irinej (Dobrijevic) personally we managed to achieve contemporary product look which successfully balanced traditional values with requirements of highly competitive market as Australian.